Dreamforce Live Blog: Keynote Two-More Clouds

13.04

Ta da! That’s it. Lights are up and we’re outta here. On to birds of a feather lunch and sessions all afternoon.

Bill Clinton tonight…I won’t be blogging for that (not that I couldn’t ) and there’s parties upon parties scheduled for tonight.

Leave a comment and let me know what you thought of both keynotes. I thought they were great. Most excited about the Ruby news….might give me a good reason to learn another language (IT careers are all about re-inventing yourself).

Follow me on twitter and keep up to date.

13.00

Deloitte: Recruiting, Life Insurance, Financial Advisor, Trade Promotion, Innovation. All apps on Force.com.

Trade promotion was built in 3 weeks (including integration)

Ha..mentioned SAP. “Is that another software company?”

12.58

Avon: Productivity Management App. Implemented in 18 countries. 150,000 users. Nice

12.56

Kelly Services: Joe Drouin is comparing socks with Marc

Their custom app: Supplier Portal. Two developers build 60-70% of the app before another team could even put together an RFP for what they thought would be a months-long project

12.54

Belkin and their custom Force.com apps. Bid management app, pricing and rebates app, samples management app. “Super efficient platform”

12.53

Blackboard is up. An education management solution. Nice looking interface…like the iPad view

12.50

We’re wrapping up. Marc’s bringing up some customers. Blackboard, Belkin, Kelly Services, Avon, and Deloitte

12.49

Raced through that. I’ll have to find out more at the Force.com developer zone.

12.49

Auto Upgrades? That’s nice. Customer success monitor?

12.48

ISVForce. RadialWeb is an ISV Partner…so I really want to see what’s new here

12.47

Longboard Beer. There was a lot of that at the Global Gala last night. Yep. A lot of it.

12.46

VMForce: Not much new here…this was announced awhile ago and already in private beta. There’s been some good sessions here at Dreamforce (and Cloudstock) on how it works. VMForce will be a great gateway to get Java/Spring developers onto the platform. If an enterprise is heavily invested in Java developer talent, it’s just not practical to re-tool everyone to the Apex language. VMForce takes that barrier away.

12.40

Demo Dan is having a Steve Jobs moment

12.39

Wysiwyg editor right in the browser. That’s pretty nice. Drag and drop pre-built components (e.g, Facebook LIKE button)

12.38

Showing the site builder…drag and drop content from your filesystem to the user interface…loads those components in and ready to use.

(Nice work Demo Dan)

12.36

SiteForce

integrated CMS, Point and Click editor, Website components, Salesforce integration, Social and Mobile (hmmm)

and no more maintenance windows….previously a hassle when you’re delivering a global website and Salesforce.com takes servers down at 3 am pacific time….that’s business time on the other side of the world

12.34

AppForce is an upgrade to bread and butter force.com. Applause for reducing governor limit restrictions

12.34

YES YES YES. Microsoft Access is evil (and I used to be an Access developer). Departments are building apps on Access and IT has no idea what they’re doing…and they inherit the mess later on when the department needs it to scale

12.33

Force.com 2. The whole vision.

(hey, can you move that camera boom..you’re blocking my shot)

12.30

Force.com 2 is for your entire backlog.

12.26

Moving on to App/Site/ISVForce discussion. George Hu from Platform Marketing

12.23

Remedy is IT service management.

RemedyForce puts Remedy on the Force.com platform

12.19

So we’re talking about native Remedy on the Force.com platform. The press release is already out….RemedyForce. Ready for the details.

12.16

Customers are looking for the fastest way to get to the cloud. They WANT to do it.

Here comes Bob Beauchamp from BMC Software

12.15

Here comes the 8th cloud

12.13

Heroku Demo

This app reaches 1,000,000 customers

Why is it that Ruby apps always look so clean? I think Ruby developers and graphic designers just get along better

12.05

There was an Instant Deployment with Git graphic up there. What’s that?

12.04

The 7th Cloud: Ruby

12.04

Not to start any developer flame wars, but I’m actually more excited about this than the VMForce announcement. What’s interesting…I’ve heard that VMForce will support Grails…a Spring-owned development framework built to bring the efficiencies of RoR to Java.

12.01

Heroku is the #1 Cloud Application for Ruby.

12.01

Marc’s committed to make sure this acquisition doesn’t try to change the Ruby community.

12.00

Ruby really is the language of Cloud 2.

Personal note: I have to agree with that. My former life as a Java developer was full of envy for how fast Ruby developers could get stuff done. Far less code to get things done. One of the reasons I switched to Force.com

However, it’s been hard to get Ruby into the enterprise…this could change that

11.58

oooo. That was a nice little secret. The database.com demo from yesterday was written in Ruby.

11.58

Here it is. We’re adding Ruby and Ruby on Rails

“Ruby on Rails” is amazing

11.54

Reviewing the highlights of yesterday’s keynote and Cloud 2. The big ones…database.com and Chatter Free

11.50

Benefit concert tonight for UCSF … raised another 3 million dollars

11.45

Susan Desmond-Hellmann, Chancellor of UCSF

11.42

Great kudos to UCSF from Marc

11.39

Marc and his wife donated 100 million dollars to build a new children’s hospital.

11.34

And Marc is dancing. Dancing? Yes, of course…Dancing

11.34

Marc’s really rallying the troops today. We’re not customers and partners….we’re the Force army!

11.31

They’re making the ridiculous Microsoft efforts a feature of they keynote

11.25

Forces out there to try and stop us from having this much fun. They’re trying to stop the Socks!

11.24

He’s not kidding. We DID party hard last night. Stevie was incredible and Wil.I.Am on until midnight. Like nothing else

11.22

Benioff in this hizouse!

11.21

Showing the Cloud expo. I hung out there last night….crowded. But I gotta say that they’ve been super organized here. I haven’t seen this kind of attention to detail since Disney World

11.20

Videos starting

11.19

Soooo….looks like we’re stalling now.

11.14

“You can’t fool me. Well, you can, but you can’t”

11.12

I can envision the Dreamforce planning session: And then Marc says “and then I want Peter to interview a George Bush impersonator! That’ll be awesome!”

11.09

I’m really hoping they can bring up some video of Marc B dancing on stage with Wil.I.Am  That would make my morning complete

11.07

This guy’s awesome. Watch the live feed at http://salesforce.com/live

11.03

Now…will he be back for the Clinton keynote?

10.59

A George Bush lookalike at the Dreamforce keynote? Of course there’s a George Bush lookalike at the Dreamforce keynote

10.55

Some of the other upcoming announcements, already on display at the Cloud Expo, starts with Force.com 2: Appforce, Siteforce, VMForce (announced awhile ago), Heroku, and ISVForce.

10.52

The purchase will be the second move to bring in languages to Force.com. They’re recognizing that platform adoptions starts from winning the hearts and minds of the developers in an organization. And Ruby ia a passionate community.

10.47

So the big news of the day is the Heroku: a Ruby application platform as a service. And what a great choice. Heroku powers over 105,000 applications. Not bad for just getting their start in 207,000.  Oh yeah, and it increases their developer mind-share by another 1 million Ruby developers

10.41

Aaaaand we’re back. A live band at the morning keynote? Of course there’s a live band. It’s Dreamforce