Unbelievable.  The keynote is minutes from starting and it’s a packed house. Dreamforce has a history of making some pretty significant announcements. I don’t expect today to be any different. Hang out here and I’ll be comment as we go. If you’re able, make sure tot check out the live feed directly from Dreamforce as well.

13.17

That’s a wrap. Good stuff.

13.16

2 more clouds coming tomorrow.

13.16

Database.com available next year.

First 100,000 records free (50,000 transactions)

13.11

And here he is showing it running on Android.

13.10

Showing a Facebook job application app that talks directly to database.com.

It’s a PHP application running on EC2….communicating with database.com via API

13.08

ok…we’re blending a bit. He’s showing VMForce at the same time.

13.07

Database.com demo.

First though. Whoa.

He’s querying database.com via JDBC connector.

13.05

Heh, I spoke ahead of them. Yep, use a database that’s already in use by 87,000 customers and passed muster on the most stringent security standards.

13.02

So, database.com opens up their cloud storage to any platform and device. All accessible via API.

That’s going to take a swipe at Amazon Web Services and Google. One important point to mention is that Force.com has already passed the test of Enterprise Level security. I’m not sure enterprise customers would be as confident on AWS or Google.

Oh, and there’s no spinning up or down instances based on load. It just scales.

12.58

Average response time is between 250 and 300 milliseconds…and that’s trending down.

Did we mention this is all running on only 1500 servers?

12.57

Cloud Database.

20 Billion records in Force.com. Yep, I’d say it scales just fine

12.53

6th Cloud. Discussion by Steve Fisher

12.53

Teasing us with a product announcement tomorrow. Killing me

12.53

+78%Coding productivity.

185,000 custom apps on Force.com. That’s not a fad

12.52

Traditional platforms make it impossible to deliver solutions

12.51

Now we’re talking. Force.com.

12.50

Adam Kaplan from Model Metrics! Yo Adam

12.48

I think Parker Harris might have just quoted my blog about getting value out of the show before even showing up. Or I don’t have very original ideals….one of those two

12.47

Talking about the Dreamforce mobile app. There’s even a help feature to ask for help right from your phone. I’ve said it before. Salesforce redefined the user conference experience with the Dreamforce app.

12.46

Oooo. Parker Harris reporting live from the Dreamforce Cloud Expo floor. I was there last night and it’s just huge.

12.44

Motorola’s next. 40,000 partners in their instance.
Think about that for a second. 87,000+ Salesforce.com customers…how many businesses on top of that are connecting through Partner Portal? Motorola counts as 1 customer but they have 40,000 partners??

12.41

Is that an iPad in your pants or are you just happy to see 30,000 Dreamforce attendees?

12.34

Integrated Live Chat with Service Cloud 2.

I think the demo guy (Silent Dan) is going off script a bit)

12.30

Kraig Swensrud is back to demo Service Cloud 2

12.26

36% increase in service productivity using Service Cloud

12.24

13,000 customers on Service Cloud 2

12.24

Alex Dayon is up to talk about Service Cloud 2

12.21

Chatter rolled out to 100,000 associates around the world

12.19

Here comes Dell

John Miles, VP

12.19

Chatter.com

Whoo hoo!

Free, mobile, viral

Coming February 11. Public groups, or create your own private groups.

Proiles, Status Updates, Feeds, Groups, File Sharing, Directory, Desktop, Priavate and Secure.

You can still upgrade to the per month if you want to include Accounts/Contacts, etc

12.17

Chatter Mobile is free too. Bam! Instant social network internal to your company. All your employees…in the browser or on iPad, iPhone, or Blackberry.

12.16

You’re Whole Company on Chatter (for free)

Profiles, Groups, Files, Status Updates

It was released this weekend. Just turn it on and start inviting co-workers.

It’s just a special user license: Chatter. That brings all the other users in regardless of if already have a user license.

12.14

Here it comes

Chatter Free

12.13

SocksFox.com

Those are some sweet looking socks

12.09

Symantec on deck.

12.08

I have a lot of clients that are married to their dashboards. I think the ability to get their dashboards on a chatter feed will encourage them to use Chatter *now*

12.07

Sales Cloud demo is over. Marc is back on point

12.06

The chattering dashboard shows up on the iPad too….and iPhone, Blackberry, and Droid

12.05

Oh, now that’s cool. I don’t think this is new, but you can follow dashboards too. Get a chatter that says “You just exceeded your quota” including the dashboard chart.

Nice

12.00

Chatter on the iPad is just gorgeous. Even pinch apart powerpoint presentations to preview right on the iPad

11.56

Jigsaw can Chatter. “Customer X has new contact information” That’s slick.

11.52

Coming up: Sales Cloud 2 demo

Kraig Swensrud SVP Product marketing

11.52

Chatter is baked right into the heart of all the things you use in Salesforce.com. And Force.com.

Now talking about Chatter features with JigSaw (a new acquisition by Salesforce.com) 23 million business contacts constantly updated

11.49

I want to be successful in my job. But I want my life back : Cloud 2

11.49

Marc is off. On to some demos

11.47

New stuff.

Database.com

AppForce

SiteForce

VMForce

ISVForce

11.45

Big changes in Force.com announced tomorrow. Tomorrow?! Now!

11.40

Wil.I.Am is now commenting on Cloud Computing. Yup. That’s a first. “I love the Google”

11.38

Cloud 2: Cloud – Social – Mobile. That’s the fundamental shift in Cloud Computing

11.37

Amazing! iPad wasn’t even invented at the last Dreamforce. Huge show of hands who owns one now

11.36

Marc just pulled an iPad out of his suit. Where did that come from?

11.35

Big show of hands of people that have more than one internet devices on them right now. Special session for them later

11.33

Marc’s working the crowd. Off the stage and shaking hands during the keynote. Love it

11.32

The Cloud Computing Test

11.31

The Salesforce Foundation. 9,500 non-profits on Salesforce.com

Cloud computing was MADE or non profits

11.29

There it is! Beware the False Cloud!

Not Effiencient Not Democratic Not Economical

11.27

Don’t show me your rack of servers and tell me that’s the cloud. That’s not the Cloud!

11.25

Think how many servers they’d need if there were standard server setup for all of those 100,000 customers? Hundreds of thousands of servers!

Datacenters are one of the largest consumers of energy. Cloud computing is 90% more efficient

11.23

100,000 customers run on 1500 Dell servers. Amazing. That’s shared systems and a new model of computing for enterprises.

11.22

Cloud computing lets the little guys stand on the shoulders on the big guys.

11.21

The cloud services companies off all sizes. Asking for a showing of companies with 1000 employees or less. About half and half of attendees. That’s happening around the world. Democratization of the internet

11.20

Databases moving to the cloud. We’ve been working with databases for 25 years…they gotta be in the cloud

11.19

Shot off the bow of Lotus Notes! It’s not today’s technology

11.18

87,200 Customers

11.17

YES! Safe Harbor

11.13

Clean shaven!

11.12

Here comes Marc!

11.12

Tech statistics. Lots of them. This is how the world is communicating. Soon the business world will too

11.10

Here comes the intro video

11.08

Check out the video wall in the top picture. It’s showing Chatter entries from the Dreamforce portal. These people have been talking for months and many are just meeting for the first time this week. Awesome

11.03

Cloudstock had 4x as many people yesterday as compared to the first Dreamforce

10.58

Yup. House it packed. Rumor has it there’s 30,000 attendees here today.

10.49

More interviews by Peter Coffee. Learning how companies are using Chatter to brin their employees together. There’s measurable benefits in sales, cycle times and overall efficiency

10.45

No surprise here. Chatty and SaaSy dancing. No small feat when you’re a giant round disk.

10.42

Peter Coffee doing some interviews up front. I got a chance to have breakfast with Peter yesterday morning (count myself lucky). No other words, he’s just smart.